The RBI Group. Research. Brand. Intelligence.

About · The RBI Group

Leadership shaped by
financial services.

The RBI Group brings research, brand, and senior marketing leadership together for firms navigating a changing market.

Founded by Dr. Renée Baker, a former asset-management CMO and marketing educator, RBI connects strategic questions to practical decisions and work teams can use.

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Experience

Portrait of Dr. Renée Baker.
Dr. Renée Baker, Founder

Strategy grounded
in the work.

Dr. Renée Baker has led marketing for financial-services organizations and teaches marketing at the University of South Florida. Her perspective combines leadership experience, research, and a focus on helping firms be understood and chosen by the people they serve.

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Education and credentials

Dr. Renée Baker

Education

Academic preparation

  • Doctor of Business AdministrationWilmington University
  • Master of Business AdministrationPenn State Smeal College of Business
  • Bachelor of Science in FinanceRutgers University
  • Executive educationSecurities Industry Institute, SIFMA and The Wharton School

Professional credentials

Financial services and coaching

  • FINRA examinationsSeries 6, 7, 26 and 63
  • Registered Corporate Coach (RCC™)Worldwide Association of Business Coaches
  • Certified Financial Education Instructor (CFEI®)National Financial Educators Council

Academic practice

University of South Florida

Visiting Assistant Professor of Instruction

Zimmerman School of Advertising & Mass Communications

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